The next wave of social impact

Starts With You

We’re finding ways to rescue the third sector


Overreliance on grants and donations is killing Not For Profits. The Pair Us Research Initiative is on a mission to find ways to solve the revenue problems through unlocking new partnerships and promoting social enterprise. To do this, we are currently conducting interviews with key leaders in both the NFP and SME space.

Donor Perspectives

“Without partnerships supporting overheads, NFPs simply cannot carry out their missions.”

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16/03/24

Reserves and ROI

“Investing into a traditional or performance based marketing agency is no longer viable.”

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22/03/24

Inspiring a reluctant board

“There’s more demand from our shareholders, more regulations, we need to move with the times.”

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02/04/24

Our Mission

The Pair Us Initiative is driven by a resolute desire to drive a real change in our economy. We believe we can make a fairer and more giving world through. At every stage we are driven by our values and mission.

Our Findings

Did you know every NFP we interviewed so far has expressed concerns about their future financial viability? Or that 80% have reported challenges with covering their administrative overheads?

Our Team

Although we come from varied backgrounds, the Pair Us team have found ourselves brought together in our drive for making a meaningful impact. We’re pooling our experience together to find the best solutions a